The Most Powerful Attorney Schema For Lawyers

Ready to take your website to the next level? Our detailed attorney schema with maximum properties is the secret weapon you need to achieve explosive growth.

Written By HarsH

10 min


In this digital era, attorneys are well aware of the vital role search engine optimization (SEO) plays in establishing their online presence. To truly conquer the search engine results page (SERP), attorneys need a secret weapon, and that’s where schema markup comes into play. In this article, we’ll dive into the fascinating world of schema markup and explore how attorneys can harness its power to dominate the SERP.

What is Schema Markup?

Imagine schema markup as a secret language between your website and search engines. It’s like adding extra bits of information that make search engines swoon with delight.

With schema markup, you’re not just telling search engines what your content is about, but also providing valuable context and meaning that helps them better understand your website.

When search engines comprehend your content more effectively, they reward you with enhanced visibility and prominence in search results.

And the best part? Schema markup allows you to go beyond mere text snippets and present eye-catching rich snippets that captivate users and boost click-through rates.

The Impact of Schema on SERP

Schema markup significantly influences how your website is displayed in SERPs, making it more attractive and informative to potential clients. It’s like your website’s VIP pass to the SERP.

How Attorneys Can Benefit from Schema Markup?

Lawyers, listen up! Schema markup is your secret weapon for captivating potential clients and standing out in a sea of search results. Let’s explore how schema markup can work wonders for attorneys:

  1. Increased visibility in search engine results: Schema markup gives you the edge by making your search results visually appealing and attention-grabbing. Imagine having star ratings, contact details, and glowing reviews right at users’ fingertips. That’s a surefire way to get noticed!
  2. Compelling rich snippets: Schema markup empowers attorneys to showcase key information right in search results. Think about it—a user searching for legal services comes across your firm’s rich snippet displaying essential details like contact information, business hours, and ratings. That’s an instant trust builder and a winning ticket to capturing their interest.
  3. Boosted click-through rates and engagement: Rich snippets created through schema markup have a magnetism that pulls users.

Types of Schema Markup for Attorneys

There are several types of schema markup that attorneys can use to provide search engines with more information about their business and services, including:

  1. LocalBusiness: This type of schema markup is ideal for attorneys who have a physical location and want to provide search engines with more information about their business address, phone number, and hours of operation.
  2. Attorney: This type of schema markup is specifically designed for attorneys and can include information such as the attorney’s name, education, and practice areas.
  3. Review: This type of schema markup can be used to display reviews and ratings of an attorney’s services in search results.

Implementing Powerful Attorney Schema Markup

You can easily find many websites that provide basic Attorney schema. Several plugins like Yoast SEO, RankMath, AIO SEO, etc., offer a convenient one-click installation for schema markup. However, it’s important to note that these plugins and tools only create a basic Attorney schema with the below properties which won’t have much SEO benefits.

  • @type: Specifies the type of entity.
  • Name: The name of the attorney or law firm.
  • URL: The URL of the attorney’s website.
  • Image: An image representing the attorney or law firm.
  • Telephone: The telephone number to contact the attorney.
  • Address: The address of the attorney’s office.
  • OpeningHours: The hours during which the attorney’s office is open.
  • Logo: An image representing the logo of the attorney or law firm.

Introducing the most powerful Attorney schema code

Introducing the most advanced attorney schema code designed specifically for attorney websites. This code incorporates various properties from, allowing you to enhance your website’s schema markup to its fullest potential. With this powerful schema code, you can optimize your website effectively.

This advanced attorney schema contains the below properties.

  • @type: Specifies the type of entity.
  • Name: The name of the law firm.
  • Description: A brief description of the law firm’s specialization and expertise.
  • Image: The URL of an image representing the law firm.
  • URL: The website URL of the law firm.
  • Telephone: The contact telephone number of the law firm.
  • Email: The contact email address of the law firm.
  • Address: The physical address of the law firm.
  • Geo: The geographic coordinates (latitude and longitude) of the law firm’s location.
  • HasMap: The URL to view the law firm’s location on a map.
  • OpeningHoursSpecification: The opening hours of the law firm on different days of the week.
  • PriceRange: A general indication of the price range of the law firm’s services.
  • CurrenciesAccepted: The currencies accepted by the law firm for payment.
  • PaymentAccepted: The payment methods accepted by the law firm.
  • AreaServed: The geographical area where the law firm provides its services.
  • Founder: Information about the founder of the law firm.
  • Employees: Information about the employees or associates of the law firm.
  • MemberOf: The organization(s) the law firm is a member of.
  • Awards: Any awards or accolades received by the law firm.
  • AggregateRating: The overall rating and review count of the law firm.
  • Review: A customer review and rating for the law firm.
  • ServiceArea: The specific city or area served by the law firm.
  • MakesOffer: Details of any special offers or services provided by the law firm.
  • Brand: Information about the brand or logo of the law firm.
  • SameAs: Links to the law firm’s social media profiles or other online presence.
  • ParentOrganization: Information about the parent organization of the law firm.
  • SubOrganization: Information about any sub-organizations or divisions within the law firm.
  • VATID: The Value Added Tax (VAT) identification number of the law firm.
  • DUNS: The Data Universal Numbering System (DUNS) number of the law firm.
  • ISICv4: The International Standard of Industrial Classification (ISIC) code of the law firm.
  • NAICS: The North American Industry Classification System (NAICS) code of the law firm.
  • KnowsAbout: The areas of law or legal topics that the law firm specializes in.
  • KnowsLanguage: The languages spoken or supported by the law firm.
  • DiversityPolicy: The law firm’s policy on diversity and inclusion.
  • EthicsPolicy: The law firm’s policy on ethical practices.
  • CorrectionsPolicy: The law firm’s policy on corrections or amendments.


The provided schema serves as an example template for an Attorney schema. To customize your own Attorney schema, simply replace the placeholder data with your specific information. If you don’t have information for a particular property, you can delete that line. This will accurately represent your attorney services online and enhance the visibility of your website.

  "@context": "",
  "@type": "LegalService",
  "name": "ABC Law Firm",
  "description": "ABC Law Firm specializes in personal injury, family law, and corporate law, providing expert legal assistance to clients in need.",
  "image": "",
  "url": "",
  "telephone": "+1-555-123-4567",
  "email": "",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "123 Legal Lane",
    "addressLocality": "New York",
    "addressRegion": "NY",
    "postalCode": "10001",
    "addressCountry": "USA"
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": "40.712776",
    "longitude": "-74.005974"
  "hasMap": ",-74.005974",
  "openingHoursSpecification": [
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
      "opens": "09:00",
      "closes": "18:00"
  "priceRange": "$$$",
  "currenciesAccepted": "USD, EUR",
  "paymentAccepted": "Cash, Credit Card, Debit Card, PayPal",
  "areaServed": {
    "@type": "AdministrativeArea",
    "name": "New York"
  "founder": {
    "@type": "Person",
    "name": "John Smith",
    "jobTitle": "Managing Partner",
    "email": ""
  "employees": [
      "@type": "Person",
      "name": "Jane Doe",
      "jobTitle": "Senior Associate",
      "email": ""
  "memberOf": {
    "@type": "Organization",
    "name": "American Bar Association",
    "url": ""
  "awards": "Best Law Firm 2022",
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.5",
    "reviewCount": "250"
  "review": [
      "@type": "Review",
      "author": {
        "@type": "Person",
        "name": "Alice"
      "reviewBody": "ABC Law Firm helped me win my personal injury case. They were professional, responsive, and dedicated to getting the best possible outcome.",
      "reviewRating": {
        "@type": "Rating",
        "ratingValue": "5"
  "serviceArea": {
    "@type": "City",
    "name": "New York City"
  "makesOffer": {
    "@type": "Offer",
    "description": "Free initial consultation for new clients",
    "price": "0",
    "priceCurrency": "USD"
  "brand": {
    "@type": "Brand",
       "name": "ABC Law Firm",
    "logo": ""
  "logo": "",
  "sameAs": [
  "parentOrganization": {
    "@type": "Organization",
    "name": "ABC Legal Services Group",
    "url": ""
  "subOrganization": {
    "@type": "Organization",
    "name": "ABC Legal Aid Division",
    "url": ""
  "vatID": "US123456789",
  "duns": "123456789",
  "isicV4": "6910",
  "naics": "541110",
  "knowsAbout": [
    "Personal Injury",
    "Family Law",
    "Corporate Law"
  "knowsLanguage": [
  "diversityPolicy": "",
  "ethicsPolicy": "",
  "correctionsPolicy": "",
  "unsaturatedFatContent": "0 g",
  "dateCreated": "2005-05-15",
  "dateModified": "2023-03-20",
  "datePublished": "2023-03-24",
  "mainEntityOfPage": "",
  "keywords": "Personal Injury Lawyer, Family Law Attorney, Corporate Law Firm",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "{search_term}",
    "query-input": "required name=search_term"

How to Implement Schema Markup?

Follow the below steps to implement attorney schema markup in your website.

  1. Copy the provided schema code for attorney markup.
  2. Customize the schema code according to the details of your website. Fill in the appropriate information such as your business name, address, contact details, practice areas, and any other relevant data.
  3. Once the schema code is customized, copy it to your clipboard.
  4. Paste the customized schema code in the header section of your website. This can be done by accessing the HTML source code of your website’s header file.
  5. If your website is built on WordPress, you can use the WPcode plugin to easily add the schema code to the header. Install and activate the WPcode plugin from the WordPress plugin directory.
  6. Navigate to the plugin settings in your WordPress dashboard and locate the option to add code to the header.
  7. Paste the customized schema code into the designated area within the plugin settings.
  8. Save the changes, and the attorney schema markup will be added to the header of your website.

By following these steps, you can successfully implement attorney schema markup on your website, providing search engines with valuable information about your law firm and improving your visibility in search results.

Testing Schema Markup

Once you’ve implemented the Schema, it’s important to test it using tools like Google’s Rich Results Testing Tool to ensure it’s working as expected.


In today’s digital world, law firms must leverage all available tools to stay competitive and visible. By implementing the most effective Schema for attorneys, your law firm can gain a significant advantage.

It will help you dominate search engine results, increase visibility, establish credibility, and engage more clients. Don’t delay any longer—start using Schema markup today and witness your law firm rise to the top of search engine results.


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